Jif says it’s giving the fans what they want.
The “people’s peanut butter” brand is now offering a “simpler” take on the spread customers know, with “Unsweetened Creamy,” a product made with three ingredients: peanuts, salt and palm oil.
In addition to a “streamlined ingredient list” featuring U.S.-farmed peanuts, Unsweetened Creamy is the “perfect, no-guesswork solution for families looking for a delicious, straightforward snack,” Jessica Fair, vice president of marketing at The J.M. Smucker Co., said in a statement.
“Jif is stripping back the ingredient label without sacrificing the iconic flavor fans crave,” The J.M. Smucker Company-owned brand said in a March 10 news release.
Jif’s Unsweetened Creamy is the newest product for the brand’s “Simply” lineup, with “additional varieties” coming soon. Each 15-ounce jar contains 8 grams of plant-based protein per serving.
“No matter how it’s enjoyed — mixed into oatmeal, yogurt, or smoothies; spread on toast or rice cakes; or even in stir-fry sauces and stews for more peanutty-goodness, it’s pure deliciousness,” Jif added.
Here’s what to know about Jif Simply Unsweetened Creamy and where to get it.
Where to Get Jif Simply Unsweetened Creamy
Jif Simply Unsweetened Creamy can be found at Walmart stores nationwide, with “distribution to more retailers coming soon.”
All other Jif products remain available for purchase at retailers in the United States.
How Much Does Jif Simply Unsweetened Creamy Cost?
According to Walmart’s website, Jif Simply Unsweetened Creamy costs nearly $3 for a 15-ounce jar.
This article originally appeared on USA TODAY: Jif announces ‘simpler’ take on beloved peanut butter recipe
Reporting by Amaris Encinas, USA TODAY / USA TODAY
USA TODAY Network via Reuters Connect